The Dart

عن الخبير

Senior performance marketing and growth leader with 10+ years of hands-on experience building and scaling paid media, digital acquisition and creative-led growth across Egypt, the UAE and the wider MENA region. Managed $3M+ in advertising spend across career engagements and led multidisciplinary teams of up to 10. Experience spans Meta, Google, TikTok, LinkedIn and YouTube, with responsibility for full-funnel strategy, customer acquisition, lead generation, budget allocation, testing, reporting and optimization